Meet The Maker
A small, woman owned, UK based jewellery brand
Ooh Jewellery is a small, independent UK jewellery brand founded by me, Amy Ayton. I’m the designer & maker & every pair of earrings has been lovingly handmade by me in my tiny home studio in Hampshire.
I live on the edge of the New Forest with my husband & our sports mad 13-year-old son. If you see any fancy tech on my socials or website then it’s probably my son, Angus, who’s helped me with it & during school holidays I often rope him into posting your orders for me- in exchange for a Costa!
I’m obsessed with accessorising!
I’m unashamedly obsessed with accessorising and truly believe jewellery has the power to boost your confidence & make you feel amazing! My mission is to create gorgeous accessories to help other women feel fab too! And here’s why…
I felt fat & frumpy!
Twelve years ago, I was a thirty something new mum. I absolutely adored being a mum, I loved my baby boy more than anything else on this earth (& still do, obviously!). I’d given up work to be a stay-at-home mum as that just worked best for our little family of 3. I’m sure most mums out there can relate when I say it’s not an easy job! It’s full on, all consuming & easy to lose your sense of self along the way. Well, that was me. I hate the F word, but I felt fat & frumpy.
Earrings made me feel amazing!
When Angus was 7 months old, we went on a Mediterranean cruise. Of an evening, I had not only the opportunity to get dressed up but also the time to do so. My husband took Angus for a walk giving me the time to get ready to go out for dinner. I had a new dress, did my hair, my make-up, put my earrings & necklace on and I FELT AMAZING! I felt like the old me was back! This small act of self-care had made such a difference.
A tiny act of self-care
So, when I got home, I made a promise to myself to take 30 seconds out of each day to put on a pair of earrings, a necklace or a bracelet. It’s the quickest form of self-care ever but it leaves you feeling put together & fab!
I needed a confidence boost
Fast forward to the covid years when everything went online & we were all communicating via zoom in our pyjamas. Once again, I was reminded of the power of jewellery. This time in the form of statement earrings! Whenever I had a call, I wore a pair of statement earrings. They made me feel fab & gave me a boost of confidence to go about the call.
Anxiety got me into jewellery making!
A few years ago anxiety hit me out of nowhere (thank you perimenopause!). It knocked me for six and was unpleasant beyond belief. But, as a mum, I needed to get through this as quickly as possible. Exercise & meditation helped enormously & it was at this point I discovered earring making. It was fab! It gave my mind something else to focus on, I did loads of courses, watched a million tutorials, invested in good quality tools and great quality materials. I created earrings for myself- unique, handmade pieces that made me feel great. My intention was never to take this beyond a new found hobby but I received so many compliments from friends & family that my hobby has grown into a small business.
What drives me
It’s taken me until my 40’s to finally have the courage to put myself out there & share something I absolutely love. I really, really want to show my son Angus that you can truly do whatever you want with your life- follow your dreams, you can achieve anything you put your mind to!
I want YOU to feel fab!
This is exactly why I created Ooh Jewellery– I want other women to feel just as amazing through this one tiny act of self care. Every piece you buy has been lovingly handcrafted by me at my studio here in Hampshire.
I create my gorgeous designs from contemporary materials such as high quality polymer clay, artisan leatherette and stainless steel. I use stainless steel earring posts as they produce a wonderful, hardwearing finish and are super comfy even if you have sensitive ears like me. My jewellery is simple, colourful & designed to make you feel fab!
I know how amazing the jewellery will make you feel and it’s my absolute privilege to make it for you.
Amy
